Welcome to your Interval/HIIT/Bootcamp CPD

The following content is designed to:

• Provide great informed content to set up classes that are competent and saleable.

I am absolutely delighted that Ceri Hannan accepted my invitation to provide you with advanced content and practical examples that will help you shape your classes once your course is complete.

Ceri has spent the last 33 years in the Health & Fitness industry, during which time his career has taken him across the world in various capacities. As the former British Aerobic Champion he represented the United Kingdom at World & European level. A natural progression from competitive aerobics saw Ceri develop a reputation for delivering unique presentations to both the Fitness Professional as well as the consumer market, where his user friendly, fun and educational style has seen him present in Russia, Spain, Iceland, Israel, America, Australia, Holland, Belgium, Denmark, India and Africa…His passion for the industry and many years of experience saw him spend 3 years as the National Fitness Manager for one of the largest health club chains in the world overseeing 150 clubs where he developed programmes systems and operational procedures that now get delivered to over a million members! After several years consulting for many health clubs within the private and public sector as well as organising one of the biggest fitness events in Europe The International Fitness Showcase in Blackpool alongside his business partner Steve Watson (Chrysalis Promotions), he now resides in Cape Town where he heads up the Program Development and Innovation strategy for Virgin Active South Africa…With many TV appearances, industry and consumer magazine articles as well as many Fitness DVD & Download titles to his name, Ceri continues to live by his fitness philosophy – The Three E’s – Exercise, Education & Entertainment… For further information on Workshops, Master Classes and Lectures contact: ceri@rockstarfitnesssolutions.com

So all you have to do know is watch, learn and enjoy.

If you have any questions – let us know.

Intro to the high intensity world

In the past 30 years or so of the modern health club era, the mid-market club has reigned supreme.

For consumers getting fit meant joining a traditional health club as a one-stop-shop where they got all their fitness needs met. Sure, they might also have some home exercise DVDs and run outdoors, but the central focus was always the health club.

The fitness consumer of today has changed. Health and wellness are no longer discretionary activities but rather a core part of their very identity. They wear yoga pants, running shoes and a Fitbit® everywhere they go as symbols of their active lifestyle. They no longer accept bland or boring experiences and are willing to pay for craft experiences which provide deeper benefits of community, high personalisation and for some a cult-like sense of purpose and belonging. It’s not about losing weight or getting fit – it’s about connecting with a purpose and strengthening their sense of self.

Here’s to the future…

Today is a good day

So, Group Exercise… The Best Kept Fitness Secret? Not anymore!

• 85 – 90% people prefer to exercise in a group (IHRSA)

• 6% drop out from individual program vs 18.2% in a group program (Massie & Shephard)
• 66% of new members leave within the first 6 months of signing up…(Another reason to engage them in a group activity at point of sale!!!) (FIA)
• Sticking with the club is determined by the amount they use the club in the first 6 weeks…(Another reason to engage them in a group activity at point of sale!!!) (FIA)

• Members that participate in group exercise, as opposed to gym only users, are 84 percent more likely to recommend their facility to a friend or family member.

(Club Industry – 2017 Member Engagement & Retention)